Online Ad Requirements - Leaderboard

• Dimensions: 728x90
• Accepted on all sites
• Formats: GIF, JPG, HTML, Flash, Rich Media
• File Size: 35K or less
• Animation Time Limit: 15 seconds
• Loop Limit: 3 Loop Limit
• Alt Text: Cannot exceed 70 Characters

See Rich Media Guidelines for requirements regarding expandables and polite ads.

Creative Deadlines:

• GIF, JPG, HTML - Two business days prior to start date
• Flash - Five business days prior to start date

Linking URL must be submitted with creative

HTML:

HTML code cannot exceed 20K.

Third Party:

BTG Network allows third party rich media tags (IFRAME/ JavaScript/ATLAS) for the rotation of rich media, and requests standard third party tags (HREF, IMG SRC) for the use of GIF or JPG. Maximum of 10 creatives in rotation per campaign. Third party code must include clear traffic instructions and must have prior approval.

Flash:

Adobe Flash version 6, 7 and 8. Flash version must be specified otherwise it will be scheduled as Flash 8.

• Creative must be delivered as a .SWF file.
• Must submit an image (JPG or GIF) to be served in case the user does not have flash installed. The Kbytes size for the static image should be the same as the Kbyte restriction for a normal image ad of the same size and shape. The click through URL must be parameterized in the .SWF file using clickTag and included in the flash with that clickTag parameter. The value must be clickTag and not any variation (clickTAG, clicktag, etc is not acceptable). See below for instructions on how to implement the clickTag.
• The frame rate for flash files may not exceed 22 frames per second.

WMODE setting for third party tags

Please be aware that wmode is set to opaque for all flash creative served through CMP ad servers. Wmode must be set to opaque for third party tags. Creative that requires transparent background must be pre-approved to ensure that it doesn't create a layering conflict.

To set WMODE in the tags please set it's own param value as well as in the embed tag. For example:

<PARAM NAME=wmode VALUE=opaque>

<EMBED SRC="myflashad.swf" WMODE=opaque ...

Please consult the Flash help files for further information on wmode.

Instructions on implementing clickTag

Download PDF only (Adobe Reader required)

Download PDF and Flash example file (.zip)

Example Leaderboard (728x90):