Rich Media Requirements
Supported Vendors
Please see Third Party Information page for a list of supported third party vendors.Other vendors will need to be tested and approved prior to campaign launch.
Sound
Sound must be user-initiated on click and there must be a mute button present.
Expanding Units
User-initiated on mouse over or on click. If on click a close button must be provided to close the expand. Top Banner expands down, bottom banner expands up, and sky expands to left. IMU's (336x280) should expand depending on page placement (if served on the left should expand right, if served on right should expand left, if in the middle should expand either.)
Ad Size |
Max Expandable Size (pixels) |
728x90 |
728x270 |
468x60 |
468x480 |
125x125 |
250x250 |
120x600 or 160x600 |
400x600 |
336x280 |
500x500 |
Polite Ads
100K max file size and must not disrupt the loading of the page. Polite ads have to be third-party served.
Close Buttons
Required on floating creative, push down and click to expand units.
Flash
Flash version must be specified when creative is delievered. Will accept Flash published at 6,7,8 at a frame rate of 22 fps or less. CPU usage must be at acceptable levels and should not disrupt user experience. A backup image must be provided to serve to people who do not have the flash player. Proper clickTag code must be implemented in order to track click throughs.
Download Standard Flash clickTag instructions (.zip)
WMODE setting for third party tags
Please be aware that wmode is set to opaque for all flash creative served through UBM ad servers. WMODE must be set to opaque for third party tags. Creative that requires transparent background must be pre-approved to ensure that it doesn't create a layering conflict.
To set WMODE in the tags please set it's param value as well as in the embed tag. For example:
<PARAM NAME=wmode VALUE=opaque>
<EMBED SRC=”myflashad.swf” WMODE=opaque …
Please consult the Flash help files for further information on WMODE.